CHATSWORTH, Calif. - Topco Sales, one of the leading manufacturers of adult novelties, has announced the launch of its Eden toy line, the first to be based on and directly tied in with the release of a major adult video.
"Topco Sales and Adam & Eve have enjoyed a long and productive relationship," said Mischa Allen, Adam & Eve Pictures' director of publicity. "We are excited about the Eden toy line and the cooperative-merchandising opportunity it presents."
Topco and Adam & Eve are developing a free-standing point-of-purchase display that will house the Eden toy line and the "Eden" DVD, which will be released early in 2008. The toy line is scheduled to begin shipping in the middle of October.
The Eden toy line shares the movie's tropical theme and features innovative packaging and original designs of products that are "incredibly unique," according to Autumn O'Bryan, director of product development for Topco Sales.
"The toys are made of very vibrant and colorful materials, are often two toned, and most are completely phthalate-free," she told AVN Novelty Business magazine. "Waterproof and shaped like tropical flowers, plants and animals, each toy truly makes you feel as though you've been whisked away to an island paradise. Every toy was sculpted and made from an original mold; you won't find pieces like these anywhere else on the market."
O'Bryan said the packaging is unusual and intended to capture the attention of shoppers, especially women.
"It's female- and couple-friendly; the Eden toy line was developed with her in mind," she said. "With a 3D embossed clamshell and clear acetate insert instead of regular paper inserts, they are like nothing seen before in the adult-novelty industry. The art is based on the tropical theme the movie invokes, and the copy on each package tells a story about island romance."
Topco Sales also manufactures the Adam & Eve Signature toy line.
