HIGHTSTOWN, N.J.—Standard Innovation, makers of We-Vibe, has teamed with mega distributor East Coast News on a new joint marketing campaign. Each of the partners will be presenting a unified message to their respective audiences. The shared efforts are intended to effectively reach out to both consumers and retailers, building awareness of the We-Vibe’s unique benefits.
“We’re taking our message to the people, and ECN is focused on the B2B presentation,” explains Leon Benz, Standard Innovation’s vice president of marketing. “By educating consumers about the We-Vibe family, we’re confident that demand will grow. We’re counting on East Coast News to bring retailers on board with our program.”
The program will make a cache of materials available for consumer education and retail merchandising, including a “Play Book” that features 33 positions the We-Vibe can be used in. Consumers will be invited to describe the “34th Position” in a contest that will run through the end of the year. There is also a contest for retailers designed to inspire creative in-store displays. Contest details will be available soon.
“This is an exciting opportunity, and I’m sure our team approach will prove to be successful,” says ECN’s Alan Mandell. “Retailers have come to trust ECN as their source for We-Vibe products and information, so we’re well equipped to back up Standard Innovation’s comprehensive consumer program.”
The manufacturer and distributor’s joint program is under way, and retailers should stay tuned for upcoming announcements and material releases. East Coast News distributes the complete line of We-Vibe products, and interested retailers are urged to contact their account representatives, email [email protected], or visit ECN.com.
