LAS VEGAS — Christopher Scharff, CEO of Dreamgirl International, will deliver the keynote address during Storerotica’s 2009 What’s New Marketplace, which will be combined with the International Lingerie Show Sept. 21-23 at the Rio Hotel and Casino in Las Vegas.
Scharff’s speech regarding the present state of the erotic retail industry will take place at 9 a.m. on Sept. 22.
Scharff is one of the most respected executives in the intimate apparel industry since taking over Dreamgirl in 2003. In his six years as CEO, Scharff has dedicated his time to upgrading Dreamgirl International’s merchandising, product development, quality, and domestic and international sales efforts.
Scharff received both his undergraduate and master’s in business administration from the University of California at Berkeley. He was admitted to the Business Honor Society and Beta Gamma Sigma.
He is a frequent guest lecturer on International Sales, Marketing and Supply Chain topics at the Fashion Institute of Design & Merchandising and the Otis School in Los Angeles.
For more information on the event, visit Storerotica.com.
