NORTH HOLLYWOOD, Calif.—Following a vigorous start to 2012 with several successful tradeshows and vendor events, Doc Johnson has assessed the need to spend more time handling their growing accounts, and proudly announce the promotion of veteran sales executive Kerin De Francis to director of sales for North America, and shifting the burgeoning overseas accounts to a dedicated manager through Greg Holdridge’s new position of director of sales for international.
With the growing sales department and a more interactive market, Doc Johnson anticipates this strategy will allow for greater engagement and more hands-on care for accounts.
Ron Braverman, founder and CEO of Doc Johnson, said, “Doc Johnson is my family—I spend much of my time with the staff here; I've watched many of our people grow up on the job. It is more than just work at Doc Johnson. Promotion from within is always the goal, and it brings me joy to announce the promotion of Kerin De Francis to director of sales ofNorth America. She's been in sales with us for over eight years, and has become a face and voice for Doc Johnson across the country. We celebrate and reward her hard work by promoting her to this role, which will allow our sales team the ability to give greater attention to our customers through a broader management of the department as a whole, and new outreach strategies. It's a very exciting time for Doc Johnson.”
De Francis has worked in the adult novelty industry since 1994. Getting her start working for distributor New Beginnings, De Francis found a natural fit working in sales. She continued her sales career by joining the Doc Johnson staff in 2004. Her promotion to director of sales for the North American market is a meaningful milestone for the well-known De Francis.
“My main focus as director of sales for North America will be customer education and really getting our Made in America brand out to the masses. I'm proud of our commitment to American manufacturing and honored to represent such an amazing team,” she said. “In the past almost decade of working for Doc Johnson, I have learned so much about the manufacturing process, have met some of the most passionate and intelligent people in my life, have seen places that I never would have had the opportunity to otherwise. And I have a loving second family named Doc Johnson.”
Greg Holdridge joined Doc Johnson in February of 2011, and embraces this new role.
“We are meeting the challenges of a growing and complex international market by focusing on the strengths that have made Doc Johnson a vital and valued supplier for years,” Holdridge said. “Specifically, our manufacturing capabilities, product design and development, and our stable of well-known brands. These are the core elements of Doc Johnson and the emphasis we will rely upon to meet the demands of a sophisticated, informed and dynamic consumer market.”
In the midst of a year flush with lauded products and opening markets, and with several surprising debuts slated for ANME in July, the shift in management is just what the Doc needs. Customers worldwide have taken note of Doc Johnson’s game-changing new lines, such as WonderLand and Black Rose, the modern look of the revamped Vac-U-Lock line and sleek appeal of the Mood range, the consistently superior quality of the American-made Platinum Silicone line and renowned classic rubber goods, as well as the visibility of the Doc Johnson brand through intensive marketing efforts.
For more information, visit DocJohnson.com.
