NORTH HOLLYWOOD, Calif. – Combining the benefits of traditional lubricants with the skin-friendly elements of a moisturizing lotion, the new Dr. Johnson Rx Lubricant by Doc Johnson was unveiled this week.
Made with natural ingredients, the lubricant is hypoallergenic and free of glycerin and parabens. The hydrating formula contains vitamin E and andiroba oil, a rainforest-derived emollient known for its anti-inflammatory properties.
As if its ingredient listing weren't enough to set it apart from the current crop of lubes, Dr. Johnson Rx Lubricant is packaged in a distinctive container reminiscent of a prescription pill bottle. "We take special care in consistently bringing to retailers and consumers products that break the mold in packaging design," says Chad Braverman, Doc Johnson's director of product development and licensing. "There's no doubt this will stand out at the retail level."
He adds, "With the launch of Dr. Johnson Rx Lubricant, we have developed a new, all-natural formula with properties much more beneficial than most store shelf lubricants. We're confident that this product will prove to be one of the best water-based lubricants available."