HOLLYWOOD, Calif.-Doc Johnson, in honor of its award-winning WonderLand Collection, developed a 25-foot wide window display for Hustler Hollywood flagship location at 8920 West Sunset Blvd., West Hollywood.
The WonderLand Collection window was installed Nov. 1 and will remain on display through Dec. 2. The window placement was arranged by Doc Johnson Sales Account Manager Sarai Ponce, and the concept was created by Doc Johnson’s Visual Merchandiser Krystal Silva and Graphic Artist Rudy Martinez.
“Partnering with Hustler on this unique window display opportunity has been a great experience," Doc Johnson COO Chad Braverman said. "The sheer size and location of the window in one of Hustler Hollywood's landmark stores offers a huge amount of exposure and impact for the WonderLand Collection. We look forward to hearing consumer response to the life-size fantasy land we’ve created.”
The Hustler Hollywood display window showcases oversized 3D renderings of the five WonderLand character massagers: The Kinky Kat, The Heavenly Heart, The Pleasurepillar, The Mystical Mushroom and The White Wabbit. Each character has its own unique design aesthetic represented in the window display. Several subtle textural and 3D elements were incorporated to further highlight the whimsical quality of the collection, and social networking cues were added to the window for easy sharing by fans. Response on the day of installation was strong, and Hustler expects to see consumer excitement throughout the month.
“Our stores are all about having fun,” said Dustin Olive, Hustler Hollywood's director of operations. “The WonderLand Collection window is not only beautiful, but it’s a perfect invitation for folks to come in and find novel items that’ll add a little spice to their life and a smile to their face.”
The window is not the only collaboration between Hustler Hollywood and Doc Johnson. The pair is celebrating the success of WonderLand by hosting a private event held at the Sunset location at a later date in November. Additionally, Doc Johnson has designed WonderLand in-store displays to be in place for the month of November in all 14 Hustler Hollywood retail locations nationwide.
For further information on the WonderLand Collection and other Doc Johnson products, as well as catalogs and supplements, marketing materials such as posters, signage, and postcards, contact Doc Johnson’s sales department at [email protected].
