VAN NUYS, Calif.—Digital Playground unveiled its brand new Pirates novelty line at the AVN Adult Entertainment Expo and met deep pre-orders and rave reviews from every demographic.
Theresa Flynt, Hustler Hollywood's executive vice president said, “I absolutely love the new toys from DP. They are unique and beautiful, a real treasure to buy and have and a definite must-have in retail stock. These will sell just as well as their DVDs."
CalVista CEO Michael Bassett echoed her sentiments: “It's always great to see new toy ranges but its fantastic to view a new line where one can see the creative input and solid company philosophy.
“Digital Playground has never done things halfway, and it's the same with this new toy line,” he continued. “The items are unique in design, very quiet, powerful, reliable and sexy. CalVista is excited to introduce this exciting extension of the Digital Playground brand to the savvy Australian market, with an official launch at AdultEx 2010 in March.”
Digital Playground's stylish and exclusive novelty line even impressed the discerning critics. Fleshbot.com contributing editor Lux Alptraum raved, “Digital Playground's novelty line is far and away the best line of toys I've seen come out of an adult movie company. Rather than simply placing their logo on pre-existing toys, DP custom designed a beautiful line of products that are stunning to look at, fun to use, and made of body-friendly materials.”
A world leader in adult entertainment, Digital Playground is expanding its brand presence by creating a highly anticipated adult novelty line designed to compliment the blockbusters. The initial launch for the Pirates-themed line features 22 different designs with unique character and individual personalities that not only enhance the star characters of each of the two films but are some of the best engineered toys on the market. This novelty line is guaranteed to please customers through its sex appeal and functionality.
Farley Cahen, vice president of novelty development, said of the launch, “The response from buyers and consumers alike has been nothing short of outstanding. We've had to go into 24/7 production mode just to meet the demand of our initial orders.
“I'm extremely excited to be working closely with a number of outstanding distributors and retailers around the world; 2010 is shaping up to be a terrific for year for all of us,” he added.
The most important aspect of the Pirate novelty line is the pleasure they deliver. The stimulating and tasteful designs promote comfort and pleasure, while increasing a consumer’s level of satisfaction. The playful line features some of the most beautiful stars of the adult industry: Jesse Jane, Riley Steele, Katsuni, Stoya and Janine. Digital Playground conducted focus group testing with more than 50 participants, all of which responded with extremely positive feedback.
“Ultra quiet, super-powered motors were manufactured to optimize stimulation while reducing distraction,” Cahen said. “Every aspect of the cutting edge designs, to highest quality materials and the unique packaging were carefully considered in an effort to create a branded line that consumers would be attracted to and retailers could profit from.”
The Pirates line launched the first week of January at the AVN AEE Expo exclusively to select retailers and online sites. Soon fans will be able to locate a local distributor/retailer directly from DigitalPlayground.com.
Interested buyers can email [email protected] to place pre-orders and obtain additional information, including imagery and SKUs.
