DevineToys Turns Double Play

HOUSTON - DevineToys has added three new colors to its series of carry-on travel cases for sex toys.

DevineToys founder Nina Helms, said her trendy leather pieces have been designed with the globetrotter in mind.

"DevineToys has continued to introduce new styles, colors, and fabrications since we launched in 2003," she said. "Change comes naturally to us as we respond to customer demand by expanding our offerings, and seeking out new markets. The only constant we count on is change."

The changes this time came in three new colors: "bubblegum pink, pearlized white, and gun metal silver in a trendy faux crocodile fabrication." Helms said the new colors broaden the line's appeal to men, while still addressing the sensibilities of chic, urban women.

Nelly Hall of the Texas-based retail chain Condom Sense said the carry-on is perfect for weekend getaways.

"Women are caring more about being elegant and practical in what they encase their personal pleasure items," Hall said. "The new colors really pop and are flying off the shelves. This item is a great piece for traveling discreetly and hygienically with your favorite pleasure piece, necessary contraceptives, extra batteries, and personal lubricant." 

DevineToys expanded its operations in June, moving into a refurbished 1950s warehouse in Houston.

"We are invigorated by this bold move in tight economic times," said Helms. "Our decision to expand the line and move offices is based on the strength of the DevineToys brand and our loyal customer base. Be on the lookout for new style introductions for the holidays."