LOS ANGELES - DNA and Meltdown owner Dennis D. has launched a new male enhancement pill called Rock Hard.
D. developed the pill with his nutritionist, who also advises pop star Janet Jackson on her diet. He is partnering with Exquisite Multimedia CEO Jerry Estrada on the product.
"This is all herbal," D. explained. "It make you stay hard and gives you more energy and stamina."
The Rock Hard ingredients include Kola Nut , Oat Straw, Nettles, Yohimbe, Korean Ginseng, Horny Goat Weed, Catuaba, Muira Puama, Damiana and Saw Palmetto.
It is available online and at adult stores and truck stops across the country. D. currently is working on a deal to have the pill in 7-Eleven convenience stores. He is promoting the product in the mainstream media including on websites such as TMZ, where he has turned up on more than one occasion for his links to celebrities.
Last week's edition of US Weekly chronicled D's connection to actress Lindsay Lohan, who borrowed D.'s Maserati sports car in March and had a minor accident in it. The fender bender made national news in celebrity gossip circles. D. said the exotic ride has since been repaired and his friend Lohan is driving it again.
D., who splits his time between New York and LA, is also partnering with Lohan in Dr. Teas, a tea garden and herbal emporium in LA.
"It's a popular place," he said.
In addition, the veteran adult producer is a part of the group that owns the Beso steakhouse in Hollywood. The high-profile ownership team includes actress Eva Longoria.
Visit rockpill.com for more information about the pill.