LOS ANGELES—Coco—model, reality TV star and wife of rapper-turned-actor Ice T—has teamed up with Rene Rofe to create the Cocolicious Lingerie collection, which will debut this month at the International Lingerie Show in Las Vegas.
ILS take place March 30 through April at the Rio Hotel & Casino.
Coco is not only the face of her brand, appearing on all boxes in the new packaged range, she’s the creator. She designed the line, conceptually and physically, personally fitting every piece to insure the final product meets her own exacting standards. Coco previously worked with California Exotic Novelties to create a line of pleasure products under the Cocolicious banner.
Cocolicious is manufactured by René Rofé Lingerie. René Rofé Creative Director Wilson Kello said, “Coco and her team wanted to join with a seasoned industry leader to insure that her vision could be realized, and insure that the right partnerships would be made to get the product into the market. That’s where we come in, and from our perspective, the opportunity to work with Coco is one we simply couldn’t pass up.”
High-quality product images, marketing images, product descriptions, and logos will be made available to retailers.
At the photoshoot, Coco got candid about her concepts, dishing about working out in stilettos, tanning in see-thru lingerie, and the versatility of her new line.
“You can literally wear this anywhere!” she said. “This is about getting lingerie to the streets!”
The behind-the-scenes footage from the shoot says it all: https://www.youtube.com/watch?v=KFchVeaV0qI&feature=youtu.be.
The whole line represents Coco’s vision, but she expressed special love for a few pieces. Item 35002, the Slash & Burn Seamless Dress, which comes in red and black, is one she really slaved over. She wanted a daring piece that covered literally only the essentials, and worked for a range of body types. She also focussed on pieces that offer versatility, like Item 35001, the Maja Flava Seamless Body Suit, which comes in pink, black, and white. This little bodysuit can be paired with jeans or shorts and worn out to the club, rocked by the pool, in the bedroom, or on the red carpet … if you’re Coco.
Cocolicious Lingerie will be available at a wide variety of trusted retailers, online and on the street. If you’re in Vegas, don’t miss Coco’s appearance at the René Rofé Lingerie booth in the Miranda Room at the Rio Convention Center, Monday March 30 from 1-3 p.m., or her appearance in the ILS fashion show. The fashion show begins at 6 p.m. on Monday, March 30
Coco and her far-reaching online marketing platforms will be the main promotional engine for the brand. Coco has more than 8 million Facebook followers, and a million followers each on Twitter and Instagram. She also has her popular blog, http://www.thecocoblog.com/, which she updates daily.
For more information, visit ReneRofe.com
