ATLANTA—Castle Megastore Group Inc. and Liberator are teaming up to bring customers a brand-new shopping experience. By the beginning of the holiday season, Castle Megastores will feature Liberator Boutiques in 17 stores operating in Arizona, Alaska, New Mexico, Oregon and Washington.
Castle Megastore Group, based in Tempe, Ariz., is the winner of the 2010 AVN “O” Award for Outstanding Retail Chain of the Year. Also nominated for StorErotica’s 2010 Store Chain of the Year and XBIZ 2010 Executive Leadership Award Winner, Castle Megastore is recognized for being a leading adult retailer.
Ranging in size from 5,000 to 15,000 square feet, Castle Megastores are designed with the customers in mind. These well-lit stores provide a safe and fun atmosphere that allows customers to shop in a friendly and upscale environment. With thousands of products to choose from, including adult toys, lingerie, videos, books and much more, Castle Megastore is looking to further expand its product offering with the addition of Liberator Boutiques.
“This partnership was an obvious match,” said Michael Kane, head of business development for Liberator. “Both Castle Megastore and Liberator have an innovative approach to the adult industry. We believe that through high-quality products and upscale merchandising, we can redefine intimacy, romance and sex.”
The Liberator Boutiques to be placed in the Castle Megastores will be designed similarly to Liberator’s concept store, located in Atlanta, Ga. Handsome shelving will feature Liberator Shapes and Sex Furniture, both Original and Black Label, Liberator Films, and Liberator Role Play gear. Beds adorned with an array of Liberator products will create a stunning visual display aimed at inspiring customers to interact with a variety of products and make multiple purchases.
For information, visit the Liberator website at Liberator.com.
