CHINO, Calif. - Adult-novelty manufacturer California Exotic Novelties has given its website, CalExotics.com, an overhaul it describes as a "facelift that would make a Beverly Hills surgeon proud."
President and founder Susan Colvin said the changes were made to cater to consumers' increasing demand for product information.
"Today's consumer has a thirst for more product knowledge," she said. "The source for that information is the Internet. As a result, we've increased our Web-based marketing materials."
The revamped site features new downloadable materials, including a variety of newly designed Web banners and eight commercials in QuickTime format. The site also offers high-resolution product images, in addition to Web-ready images of every product in the Cal Exotics catalog.
Since the company does not sell directly to consumers, the site's purpose remains strictly "informational," according to Vice President of Sales Jackie White.
"It's been very helpful to direct customers to our website when discussing products," she said. "Now, with the additional content, the website will be more useful than ever and a great support tool for the expanding pool of e-tailers."
For more information on the revamped website or products, contact Al Bloom at 909-606-1950 or [email protected].
For additional information on California Exotic Novelties, contact Scott Stein at 909-465-4963 or [email protected].
