CHINO, Calif. - California Exotic Novelties is releasing Toy Time Presents Vibe 101 just in time for the Adult Novelty Expo. The company initially will print 10,000 and hopes to distribute 100,000 copies within six months.
"We are so excited by the retailer's and consumer's reaction to our educational efforts," explained California Exotic Novelties President and Founder, Susan Colvin. "The Adult Novelty Expo will be a wonderful forum to introduce the latest Toy Time release."
"The overwhelming response to our first Toy Time release necessitated we produce a follow-up video," said Al Bloom, marketing manager for Cal Exotics. "Vibe 101 has been extremely well received at screenings to a focus group, as well as several key distributors and retailers. Education was the goal, and [we] did it in a way that it would have many applications-including distributor personnel!"
The 45-minute video follows different women as they attend classes at a Cal Exotics "store." More than 100 products are discussed, along with tips on choosing the right vibrator, lubrication, and material type, as well as proper care for products. Both best-selling and up-and coming products are featured in the production.
"I wrote and produced this to be a valuable tool for retail sales associates and consumers alike," explained Bloom. "Education was the goal, and I did it in a way that it would have many applications...including distributor personnel!"
CalExotics has more educational programs in the works. "We are working on more regional education seminars as well as a third as-yet-untitled DVD," said Bloom. "Additionally, we have included 118 best-sellers on a visual presentation with voiceover on Vibe 101. These live-action visuals will play on monitors in the stores, as well as a ‘click-on' for websites to give consumers more than just a flat, lifeless image of our products."
For information on Toy Time Presents Vibe 101, visit the California Exotic Novelties booth (113H) or CalExotics.com.