CHINO, Calif. - California Exotics Novelties has announced the release of its Vibro Pod Digital Music Stimulator, a vibrator that is compatible with MP3 players and pulsates to the rhythm of the music being played.
It also has eight functions that don't require an MP3 player. The device features a non-slip Rubber Cote battery pack, speed controls, two interchangeable Rubber Cote bullets, extra-long cords, a clothing clip, travel pouch and instructions. It runs on two AAA batteries, which are included.
The Vibro Pod will ship on Sept. 4.
Cal Exotics will provide retailers an 8.5-by-11-inch, full-color, point-of-purchase (POP) poster to help market the device. The marketing tool will include Velcro for easy mounting next to the merchandise.
According to Director of Marketing Al Bloom, Cal Exotics has had success with a similar marketing campaign.
"One of our most successful posters was for COLT when we first introduced the line," he said. "And COLT is now a staple line in most stores. At Cal Exotics, education is the key, and these point-of-purchase posters that provide the consumer with information is a huge plus. So much product tends to get lost in the retail stores. These posters will highlight new and exciting items that need special attention."
Bloom said three more posters will be released later this year.
