SAN FRANCISCO - The White Racer Thong from the COLT Basics underwear line made a cameo appearance on the TV Land show "High School Reunion."
COLT Studio Group Director Kristofer Weston told AVN Novelty Business the company learned of the appearance through a COLT fan.
"We found out about the ‘High School Reunion' clip from one of our loyal COLTStudioGroup.com subscribers named Keith," he said. "I think it shows how masculine our COLTgear is, that even the straight boys are wearing [them] on national television. I think when the product is good, the customer doesn't care where it comes from. We are definitely making progress in just accepting people for who they are, gay or straight."
Al Bloom, director of marketing for California Exotic Novelties, which manufactures the COLT Basics line, told ANB the exposure on mainstream television is part of the company's marketing strategy.
"We concentrate on product placement," he said. "It's one of our marketing schemes. In fact, we employ a professional product-placement company in mainstream Hollywood to be sure that any requests for anything in the way of toys or lingerie is presented to us."
Since the show, Bloom said, Cal Exotics has experienced a slight spike in sales, and the product has been "selling briskly" since it was released.
To order products from the COLT Basics line, send email to [email protected].
