NEW YORK - BoyButter.com drew more than 230,000 hits as a result of a plug the manufacturer received on the Fox News show "Red Eye."
Eyal Feldman, founder and CEO of Boy Butter, told AVN Novelty Business that his sister, mainstream model and actress Donna Feldman, mentioned the company during an interview on the show.
"She did the ‘Red Eye' show while I was at [the] AVN [Adult Entertainment Expo] in January," he said. "I just found out about it. The show aired twice, and we've had over 230,000 people visit since they aired."
Eyal Feldman also shared that his sister is a model and actress in the mainstream world who appeared in an Enrique Iglesias video where she played a vampire.
"She was in a show called Fashion House last year," he continued. "She's also going to be in the next Adam Sandler movie. Feldman said his sister has been "doing the news circuit promoting her work, and she just happened to drop the Boy Butter bomb."
Excerpts from the interview are available at Donna Feldman's website.
Eyal Feldman said the company's name is said 15 times in the clip.
"They kept bringing up the word ‘Boy Butter' over and over throughout the show," he said. "I'm still waiting to get a copy of the whole thing. You just can't buy publicity like that!"