QUEBEC, Canada—Bodi Spa has developed the Bodi Spa Line, a variety of new products for the ever-demanding marketplace of massagers and adult novelties. The line will be introduced to distributors at the International Lingerie Show in Las Vegas, Sept. 9-12.
Alain Elmaleh, general manager of the Bodi Spa line, has been actively working to develop this new line of personal massagers, vibrators and wellness products for more than a year now.
“After extensive market research, we’ve been noticing a favorable change in the way women perceive adult toys,” Elmaleh said. “As a result more and more of them wish they could buy these items in mainstream stores, such as classy lingerie and couples stores, rather than adult bookstores and sex shops, which for the majority are geared more towards a male clientele.”
The Bodi Spa packaging has been specifically designed to reflect the change of attitude by women towards toys. The Bodi Spa Line was conceived to look to be a mainstream, therapeutic line of products rather than ordinary sex toys.
“This is the reason why you won’t see any naked women or men featured on any of the packaging,” Elmaleh said.
In terms of the products themselves, the line is composed of a handful of carefully chosen tasteful items ranging from the very big massagers and vibrators such as the Almighty, the Wonderwand and the Wonderwand + (rechargeable) to the medium range vibrators such as the Must and the Ultimate (rechargeable), to the smaller, more discreet vibrators such as the G, the Wavy, and The Egg. There are also four different models of high performance vibrating cock rings. There are presently 20 different items in the Bodi Spa lineup, and another dozen items will be released before the end of 2012.
Bodi Spa will also launch three Grey Shades Pouch light fetish and bondage toy kits, based on the huge global success of the trilogy of books Fifty Shades of Grey, which has generated an increased interest and demand for fetish and light bondage toys such as blindfolds, ball gags, handcuffs and other items.
“The Fifty Shades of Grey phenomenon has brought the whole toy industry a bit closer to the mainstream market,” Elmaleh said. “Therefore we are convinced that our approach in term of packaging and choice of toys is the correct one going forward.”
A vast array of promotional items such as dispensers, racks, posters, pamphlets, and more will be made available to retailers in order to promote the line efficiently, and also to educate customers with the various functions (therapeutic and pleasurable) of these products.
Visit the Bodi Spa website at bodi-spa.com and then visit the company at booth 322 during ILS.
For all North American sales inquiries, email Sales manager Zack Stevens at [email protected]. For worldwide distributors inquiries, email Alain Elmaleh at [email protected].
