SHERMAN OAKS, Calif.—Baci Lingerie is now taking orders for its new Envy men’s underwear line. Envy is Baci’s debut into men’s wear, featuring hot, trendy styles for the fashion-forward man. The initial release features 55 styles, including briefs, thongs, boxer briefs, mesh briefs, tank tops, mesh tanks, and many more.
“We're really excited about the launch of this new men’s line," Baci Lingerie Director of Sales and Operations Alicia Sinclair said. "We have made quite a splash with the promotional photos and boxes. A multitude of fabrics and patterns creates many diverse looks, from cotton and fishnet to spandex and wet look. The price points are excellent, and the diverse silhouettes allow retailers to merchandise the Envy section to fit any targeted demographic. Envy appeals to any man wishing to look his sexy best.”
The many styles of the Envy line include everyday wear, sexy styles, and dance wear. Envy is for casual daytime use, for dancers who need a trim line, or for intimate encounters with somebody special.
Retailers will take note of Envy's slim packaging, purposefully designed as many stores dedicate a small section to men's wear. The space-saving packaging allows for the most styles possible to be displayed in limited space.
With quality and fit being another excellent selling point of this collection, many retailers find displaying Envy outside the box a fantastic option as well. Every Envy garment arrives with a picture hangtag on the product, and can be nicely displayed in a hanging section.
Plan-o-grams are available to help retailers merchandise Envy with maximum impact.
True to the Baci brand, Envy emphasizes quality and care in every garment.
“Previewed at the International Lingerie Show in Las Vegas in September, Envy interest and pre-sales were very strong, projecting wide appeal and demand for the collection," Sinclair said.
Catalogs, images, and price sheets are available and can be sent right away on request of Baci sales or press representatives. For more information, visit BaciLingerie.com.
