MIAMI, Fla.—Baci Lingerie has hired Alicia Sinclair as the new national sales director, under its Baci Lingerie USA division. Sinclair will use her years of experience in sales, merchandising, lingerie design, creative direction and retail training, as well as seminar and trade show representation, to raise the profile of Baci's brand of high-quality, modestly priced intimate apparel.
“I’m thrilled to be part of the Baci Lingerie affordable luxury revolution and ready to take on the challenges that lie ahead,” Sinclair said. “One of my first missions will be to assemble a strong sales team and raise awareness of this amazing lingerie brand to a new level in the United States.”
In addition to being head of sales, Sinclair will also be in charge of marketing and new business development. Along with the team she assembles, Sinclair will represent the entire U.S. territory for Baci, traveling to meet customers and representing the manufacturer at trade shows.
Erik Alexander, Baci’s VP of sales and marketing, expressed his enthusiasm about the possibilities that lie ahead.
“We couldn’t have found a more perfect candidate at a perfect time,” Alexander said. “We’re excited to have Alicia and her years of experience and expertise join us just in time for the winter holiday and Valentine’s Day buying seasons. It is a strong work ethic like hers that will help us to grow in 2012 and beyond.”
To contact Alicia Sinclair, email [email protected], call (888) 688-BACI or (818) 427-2667, or fax (855) 329-BACI.
For more information about the brand, email Erik Alexander at [email protected] or visit BaciBrandUSA.com.
