Baci Lingerie Signs Multimillion-Dollar Deal in Scandinavia

MIAMI—Baci Lingerie has signed an exclusive partnership deal with one of Scandinavia's largest and strongest wholesalers.

After months of meetings and negotiations with three large distributors, Baci Lingerie has opted to partner with X-Rated, Aps., headquartered in Demark, for distribution of the Baci Lingerie brand into the Scandinavian market. X-Rated has more than 12 years of experience in brand development and distribution and complements Baci Lingerie's mission of delivering the highest-quality erotic luxury products for the lowest prices ever seen on the market.

X-Rated, which will be doing business as Baci Lingerie Scandinavia, has researched the Scandinavian market and is projecting multimillion-dollar sales turnover. X-Rated has signed an agreement which guarantees a turnover of more than $1 million in the first year, followed by millions more already in the second year.

"We're very proud and excited to enter the Scandinavian market. The success of this expansion will certainly be based on the partnership between two companies that share the same concept of affordable luxury," said Robert Rosen, chief operations officer of Baci Lingerie.

Baci Lingerie continues to invest more than $60 million in its global expansion and also in opening the most extravagant stores ever seen in the lingerie business. Both Baci Lingerie and X-Rated are already in talks to open up Baci Lingerie mono-brand stores throughout Scandinavia.

For more information, email Baci Lingerie at [email protected]