MIAMI—Baci Lingerie extends its innovative philosophy by announcing their new costume lingerie collection.
Baci Lingerie's newest collection of lingerie costumes will be known as Dreams by Baci Lingerie and is changing the world of costume lingerie by developing a collection for a revolutionary price point that can be sold all year, with video and photo shootings taking place in real locations designed to tell a story instead of the standard wallpaper images now used by other companies. To preview the video, visit Baci-Lingerie.com/Dreams.
Baci Lingerie will officially debut their costume collection worldwide at the International Lingerie Show taking place March 29-30 in Las Vegas.Baci Lingerie invested more than $3 million just for the video and photo production to enable customer's dreams and fantasies to become reality.
“As the main sponsor of the International Lingerie Show we felt that this was the perfect platform for us to debut Dreams by Baci Lingerie and display it to the world,” said Baci Lingerie’s COO Robert Rosen. "Dreams by Baci Lingerie will include 150 styles of lingerie costumes that were designed to create a world of fantasy and desire around the collection. Dreams by Baci Lingerie were shot on site in real locations instead of the industry standard of putting models in a costume and inserting a wallpaper background.
“We designed this collection around the ability to sell costumes all year," he continued. “We wanted to provide retailers the ability to provide pure top selling costumes all year round and that do not focus on just Halloween sales, which are only good two months a year. We have most of our partners outside of the USA and are selling already to more than 12,700 stores for which Halloween is not a big focus.”
Dreams by Baci Lingerie is also changing the industry by presenting costumes in a way that no other brand in the world is doing by providing three images on the packaging. The front cover will be an image shot that will tell a story and create a fantasy. The back cover will provide two images of the front and back of each costume.
“We are pushing the envelope each day to create something that no other company or brand has, ” Rosen said.
Dreams by Baci Lingerie will be presented whereby each of the 150-piece collection was shot so that each style had their own setting with front and back pictures and in video format to create that world of fantasy and desire. A total of 450 pictures and 150 videos will debut with this collection. In one shoot, the company rented a Boeing 747 Jumbo Jet to showcase the three airline stewardess styles. Other shoots took place at a hospital and old school houses in France and Germany.
Baci Lingerie is looking forward to meeting new partners and developing new relationships at our future upcoming shows International Lingerie Show Las Vegas in March 2011.
Additionally, Baci Lingerie also has a mono brand store concept. If you are interested in being a part of a Baci Lingerie mono brand store in your country, email [email protected] for more information.
