MIAMI—Baci Lingerie is well on its way to conquering Europe, thanks to new agreements with leading manufacturers and distributors across the pond.
“We not only have signed exclusive distribution contracts with several leading companies in Europe, which fully affirms our ‘Affordable Luxury’ strategy, but also have impressed our competitors so much that they are now joining us,” said Robert Rosen, chief operating officer of Baci Lingerie.
Rosen noted that Beate Uhse, which merchandises lingerie and whose locations in Austria are the third-largest retail chain for Europe, reached an agreement with Franchisor that arranges for Baci Lingerie to be marketed as the main lingerie brand in all stores throughout Austria.
Additionally, an agreement was made with the owner of the Beate Uhse Shops in Austria to open several standalone Baci Lingerie Shops in Austria within the next two years.
The contract for the well-known discounting online reseller Eis.at, Baci Lingerie’s previous revenue driver in Austria, was cancelled and will expire Oct. 31. Eis.at’s partner company and Baci Lingerie’s current exclusive distributor in Germany, Eis.de GmbH, continues to hold the rights for the German market and has sold $15 million worth of Baci Lingerie merchandise this year.
Baci Lingerie is looking forward to meeting new partners and developing new relationship at the Venus show and our future upcoming shows.
For more information, visit www.Baci-Lingerie.com.
