B Swish Packaging Gets a Makeover

LOS ANGELES - B Swish, a manufacturer of luxurious adult novelty devices, has used customer input to redesign the packaging for its entire line of products. New new releases, the bgee and bnaughty (with suggested retail prices of $39.99), are in stock now. Plans to re-launch the rest of the line to follow by early September.


Sales Representative Carlo Seroussi told AVN Novelty Business customers wanted packaging to be more compact.


"[Customers] talked, and we listened," he said. "This is good news for retailers as the reduced size means freeing up valuable display space and reduced transportation and storage costs."


Seroussi said the new packaging reflects the manufacturer's emphasis on high-quality design and production values.


"The new packaging boasts B Swish's trademark eye-catching graphic design with a much higher standard of production quality and finish," he said. "Inside each box, the product presentation remains the same, complete with carrying case and full instructions."


B Swish will unveil the new packaging at the AVN Novelty Expo in July at booth 925.


For more information, call 310-598-5546.