MIAMI—In the heart of the Miami Design District—home to some of the world’s leading designers, and soon to be the site of the first Baci Lingerie showroom in the U.S. (4,400 square feet, opening at the end of 2010)—Avelli CEO Randall Hughes and Baci Lingerie Chief Operating Officer Robert Rosen agreed to a partnership that will enable the two companies to successfully introduce Baci Lingerie to the U.S. market. Avelli will be the exclusive U.S. partner for the hot new lingerie brand, which debuted amid much fanfare at April's International Lingerie Show in Las Vegas.
Baci Lingerie's mission to deliver elegant and sexy lingerie of the highest quality at the lowest possible price point dovetails perfectly with Avelli's own 11-year tradition. Under the name Lover’s Choice, the company successfully developed consumer-focused brands that offer affordable luxury, including Ophoria Fine Bedroom Toys, Cupidology and Comfortnöw Labs.
“We had four serious offers in the U.S., including one highly attractive offer from the largest distributing company in the adult market,” said Rosen. After long hours of discussions and negotiations, Baci finally chose Avelli Inc.
"With 11 years of brand development and management, Avelli was the perfect match for Baci Lingerie to ensure a win-win situation for everyone,” Rosen commented. “A win for the stores who get the most beautiful products for the best price, and a win for the customer who gets high-quality lingerie at an affordable price. Baci Lingerie was seeking a partner who not only has the logistical capabilities to distribute all of our brands’ products but also who shares our creative understanding of building a brand.”
According to Avelli's Hughes, it’s the right partnership for taking the U.S. lingerie market by storm.
“For Avelli, our partnership with Baci Lingerie is such an amazing opportunity because they offer exceptional quality at affordable prices,” he said. “Baci Lingerie is truly affordable luxury, and that is exactly where all of our brands are positioned.
“The U.S. market is incredibly competitive, and Baci Lingerie needed someone who has proven experience building brands in this market,” Hughes continued. “Their values, principles and brand rationalization are aligned with ours; and we share a common goal to be number one in the U.S. market. Avelli is exceedingly excited about our partnership with Baci Lingerie, and know that this latest edition to our family of brands is a shining star.”
As with Avelli's other brands, Baci Lingerie's product line features high-quality merchandise sold in beautiful packaging. Baci’s oft-stated intention is to bring luxury lingerie to the masses, with the idea that it should not be reserved for a select few but instead priced so that the average woman can have access to apparel that will make her feel better about her appearance and her intimate relationships.
“We are extremely excited to be partnering with Avelli Inc. in the USA,” said Robert Rosen, chief operating officer of Baci Lingerie. “Their creative thinking and professional way of doing business is a perfect fit for Baci Lingerie and will ensure that the brand will be managed in the best way possible.”
Both companies’ first order of business will be arranging the shipment of 5,000 Collection Books to all of the customers who pre-registered at the International Lingerie Show or who have requested a Collection Book through [email protected]. The books will be sent out in the next week or two, and items from the first collection will be ready for delivery shortly thereafter. Pre-orders are welcomed.
Internetmarketing-Miami, LLC, holder of the exclusive rights to Baci Lingerie, is a privately held company headquartered in Miami. To learn more about Avelli and to view the entire Baci Lingerie collection, visit AvelliBrands.com and Baci-lingerie.com.
