BOULDER, Colo.—Avelli Inc., an intimate lifestyle brand management company, today announced the addition of veteran sales executive Michelle Johanning as vice president of sales and marketing, wholesale division.
Johanning will oversee the wholesale sales of all brands under the Avelli umbrella, including perennial winners such as Baci Lingerie, Lover's Choice, Ophoria Toys and Cupidology. Based out of Avelli's Boulder office, she will also be responsible for working with team members to create and implement a visionary sales mandate and strategy.
“We are extremely excited to welcome Michelle into the Avelli family. Her professional track record of cultivating profitable client relationships makes her a perfect fit to lead our initiative to continue to structure and position Avelli as a market leader in all brands,” said Avelli Inc. President and CEO Randall Hughes. “Michelle's proven history as a strong team player who achieves amazing results will undoubtedly make her an asset to Avelli as well as to our many customers worldwide.”
Johanning most recently served as vice president of sales for Twist Body Brands at DGL Consumer Products, where she grew national sales by 64 percent. Prior to that post she also held several senior sales positions, including national sales manager at H2O Plus LLP, where she grew the company's specialty division by nearly 900 percent.
“Avelli's reputation is unrivaled, so the opportunity to work with such a great team that has so much experience establishing successful brands is thrilling,” Johanning said. “It's also a challenge, and I look forward to playing my role in building Avelli's brands for even greater success now and in the future. We are here to serve our clients and build our business together.”
For more information, visit AvelliBrands.com.
