BOULDER, Colo.—Avelli Inc., a premier intimate lifestyle brand management firm, is pleased to announce the signing of an exclusive strategic agreement withTonga BV for European distribution. The agreement provides Tonga BV with exclusive distribution in every European country, with the exception of the U.K. and Czech Republic. Avelli Inc. creates and manages the Ophoria Toys, Cupidology and Lover’s Choice brands.
After meetings and negotiations with a variety of European distribution partners, Avelli chose to partner with Tonga BV. Since 1998, Tonga has been distributing quality intimate lifestyle toys and products.
“With the European market being a key one for us, we are both proud and excited to partner with Tonga for European distribution of our Ophoria and Lover’s Choice brands,” said Avelli President and CEO Randall Hughes. “Their commitment to representing high-quality adult toys and products dovetails with our philosophy of providing such quality brands and products. We appreciate the family-centric approach that they take internally as well. We look forward to a long and mutually rewarding partnership with Tonga.”
For its part, Tonga BV is pleased to have secured the European distribution rights for Ophoria Toys, Cupidology and Lover’s Choice brands.
“At Tonga BV, we are committed to providing high quality intimate lifestyle products. Ophoria Toys, Cupidology and Lover’s Choice products are a perfect addition to our offering,” said Wytze Wynia, managing director of Tonga BV. “We are proud to hold exclusive distribution rights in the majority of European countries.”
For more information, visit AvelliBrands.com and TongaBV.com.
