AUSTIN, Texas—Interactive Life Forms, makers of the Fleshlight, announced the hiring of industry exec Andrew Rapley as vice president of digital strategy.
“Andrew was the prime choice to become Fleshlight’s new Vice President of Digital Strategy,” said Steve Shubin, Founder, Creator and CEO of Fleshlight, “we are experts at creating the best products on earth and we have maintained great market share because our products are superior. However, after many years of trial and tribulation and many challenges with our online presence, we are moving full steam ahead in building the right team with the right skill set to position Fleshlight more solidly in the digital age. Andrew proves to be the perfect guy for spearheading that task and we couldn’t be more excited about the future.” An equally enthusiastic Rapley also stated, “This is the ultimate challenge, one that is already proving to be rewarding. Fleshlight is the leader in the space and it's an absolute honor to bring my expertise to the company to help elevate them to the next level.”
Rapley is tasked with bring the leader and visionary of Fleshlight’s aggressive upcoming digital initiatives. The industry vet possesses an in-depth knowledge into consumer behaviors, a foundation in online performance marketing and an aptitude for strategic business development.
With their FNCash affiliate program and their direct-to-consumer sales, the company has had a strong online presence for many years. Ripley will help the company grow and expand from that solid base.
Fleshlight is attending Webmaster Access in Amsterdam, Sept. 17-21, and The European Summit, Sept. 22-25. Fleshlight also is the presenting sponsor of the YNOT Awards hosted in Prague.
For more information, contact [email protected] to connect directly with Andrew and his team.
