HUNTINGTON BEACH, Calif.—Sportsheets has announced the hiring of Alanna Calloway as head of business development for the manufacturer.
"We are thrilled to have Alanna as our first business development manager," said Julie Stewart, president of Sportsheets. "Her position here will be very diverse but focus on visiting our customers as well as retail stores in the U.S. and abroad. Her goals with Sportsheets will be to travel and expand our brands to new customers internationally as well as work with our distribution partners to drive sales with their retail customers."
Calloway comes to Sportsheets with years of experience working with a diverse group of companies, including powerhouse brands such as American Heart, Pepsi and Kodak. She has also worked for a number of smaller start-up companies, including Hair Dreams and Bella Pictures. Most recently, she opened her own Allstate Insurance Company based in Dallas.
"I feel so fortunate to be joining such a respected company that prides itself on innovation and the design of high quality products," said Calloway.
Calloway is a pro marketer who works with businesses to help them grow through social media marketing, brand development and creating new and improved sales strategies. She ran her own consulting firm for many years helping new and established businesses grow and modernize their marketing strategies.
"I am extremely excited to have Alanna on board with Sportsheets," said Corrin Brubaker, international sales manager for Sportsheets. "Alanna and I worked closely together at Bella Pictures so I know the amazing things she is capable of doing. Her strengths in developing strong relationships with customers and closing sales is a perfect fit for Sportsheets and our goals for expansion. Alanna's bubbly, energetic personality is wonderful and she is a joy to work with. She will most certainly be a major asset in our goal of ‘Keeping Couples Connected’.”
Calloway will make her Sportsheets debut at the ANME Show next month in Burbank.
Calloway can be contacted via email at [email protected].
