CHINO, Calif. - Susan Colvin, president and founder of California Exotic Novelties, announced the selection of Dave Newman Advertising to handle public relations for the prominent adult toy/game manufacturer.
"They're the ideal choice," said Colvin. "After years of working on special projects for us, Dave and his people really know our products. Most importantly, they understand our company culture."
And a unique culture it is. Dave Newman Advertising sees its mission as supplementing California Exotic Novelties' advertising and marketing with coverage of the brand's extensive line of sensual and sexually innovative products. Dave Newman Advertising's focus will not only be for more press, but to seek out new promotional and media outlets for CEN, covering a diverse landscape of lifestyles and cultures.
The only woman-founded, woman-directed company in the industry, California Exotic Novelties started in 1994 with an initial offering of 300 toys for women and couples. Today California Exotic Novelties has grown into a respected worldwide marketer with a huge inventory of over 3000 products. Led by Susan Colvin, founder and CEO, many items have been created from a woman's viewpoint, leading to enthusiastic acceptance of their product lines by women.
Burbank-based Dave Newman Advertising, 2008's "San Fernando Valley Small Business of the Year" is delighted with the opportunity to deepen their relationship with California Exotic Novelties. According to agency president Dave Newman, "It's an honor to work with this industry leader. We look forward to helping Susan continue their successful brand building campaign."
"We see great potential for California Exotic Novelties to develop a dominant presence in the mainstream market," said Newman. "This brand has evolved beyond artificial boundaries. Their hard work and vision is helping shape a marketplace where a greater percentage of people can be comfortable with themselves and with their sexuality," he added.
For additional information on California Exotic Novelties, please contact Al Bloom at (909) 465-4946 or via e-mail,
