Adam & Eve Survey Finds Sex Toy Use on Rise

HILLSBOROUGH, N.C.—The latest Adam & Eve Great American Sex Survey shows very positive results for sex toy manufacturers and retailers. According to the survey, sex toy use is on the rise.

The survey results showed that 82 percent of respondents used sex toys and an additional 3.2 percent said that intend to use adult products in the future. Ninety-four percent felt that adult products can be a part of the healthy relationship.

“These results reveal an increasingly positive attitude toward sex and sexuality,” Adam & Eve Marketing Director Chad Davis said. “We are very encouraged by these findings since they bode well for our business. Adam & Eve has nearly 40 years of experience and over 10 million customers who can attest to the joy adult toys bring them.”

Among respondents’ favorite adult products to use were toys (87 percent) and personal lubricants (79 percent). After these, the next most selected products were adult videos (72 percent), sexy lingerie (66 percent) and massage oils (64 percent).

Sex and relationship expert Dr. Kat Scarbo says, "Adding toys to a couple's bedroom repertoire can improve communication and overall satisfaction with sex. I suggest toys and adult videos to clients to give them permission to explore what works for them in the bedroom. Overwhelmingly, nearly all my clients have reported that incorporating these items has led to healthier, happier relationships.”

Adam & Eve’s Great American Sex Survey is conducted by an independent third-party survey company of more than 1,000 American adults ages 18 and up.