ANME Rolls on Through Day 2

BURBANK, Calif.—The ANME Founders Show continued Monday with several new products and lines creating a buzz on the show floor.

Among the hot topics was Jimmyjane’s newest massager, the Form 3. Part of a collaboration between Jimmyjane founder Ethan Imboden and famed designer Yves Behar, the Form 3 is a compact massager with a powerful yet quiet motor that is perfect for solo or couples play. The curved piece fits comfortably in the hand, and the fingertip rest has a wide, smooth base that covers a larger area than most fingertip massagers.

“We’ve had a lot of great feedback so far,” said Molly Murphy of Jimmyjane.

Evolved Novelties and System JO, two companies that have branded their products together, were also receiving some attention. Evolved’s Bendable You Too is a petite massager that can be used by a couple during intimate moments, or solo by either partner. Company leader Greg Alves noted that the piece can be bent into any position and will hold its shape, making it great for G-spot or P-spot stimulation.

Meanwhile, after much anticipation, System JO has released an anti-bacterial toy cleaner to its lineup of lubricants and other personal products. The cleaner foams up when applied via the pump bottle, and is non-greasy and alcohol free.

In the main showroom, CalExotics treated visitors to a number of new products and lines, including a selection of Ice massagers. The line boasts several silicone pieces that freeze water into various shapes for temperature play. Powerful bullet vibes can be inserted into the handles for added stimulation.

But CalExotics President Susan Colvin said she is perhaps most proud of the company’s new Vanity By Jopen line of vibrators.

The Vanity llne features 12 pieces of various shapes and styles, including Kegel exercisers and rabbit-style vibrators. All of the pieces are crafted from premium silicone and come in a rich purple color. They are all rechargeable, and some come with a base for recharging. Many of the rabbit-style pieces have three motors inside for intense vibrations and pulsation.

“I think it’s great timing for us to release this line,” Colvin said. “The motors are quiet but extremely powerful, and the pieces that come with a base simply turn off once they are placed on the base unit.”

The Vanity pieces come with a one-year warranty, and a 10-year optional warranty is available.

CalExotics also introduced several new pieces into its Bound By Diamonds collection, as well as launched a new Shane’s World line with brightly colored strokers, rabbits and more, and even released the new L’Amour line, which is a collection of premium silicone accessories that come in matte pastel colors.

The ANME Show continues through Tuesday at the Burbank Marriott.