CHATSWORTH, Calif. - AVN Novelty Business will introduce its first weekly newsletter Wednesday, having increased the frequency of the formerly biweekly electronic publication.
Publisher and Editor in Chief Tony Lovett said the change was made because of the newsletter's strong readership.
"We decided to go weekly after we learned that our e-newsletter was being opened by more readers than any other newsletter published by the AVN Media Network," he said. "And the click-throughs were equally as impressive. With so many professionals utilizing these newsletters, we felt the need to step up and provide even more information and do it on a weekly basis."
According to a report covering October 2007 through January 2008, ANB's newsletter ranked higher in click-through's, or the number of readers, than the adult performer newsletter.
To advertise in the weekly newsletter, contact Sara Harter at 818-718-5788 or send email to [email protected] for special rates.