2018 AVN Novelty Expo Kicks Off 3-Day Run

From left, returning exhibitor XR Brands and new companies Rock Candy and Oivita Creative; photos by Chris King/@ReelSeduction

LAS VEGAS—The AVN Novelty Expo—a three-day B2B event—opened its doors for the 2018 installment on Wednesday, with buyers and attendees flocking to visit the 60 booths of exhibitors. This year's event is presented by Satisfyer and Partner brands.

Exhibitors featured a mixture of familiar and new faces. Among them was Dennis Paradise and the crew from Paradise Marketing. Celebrating 40 years in business this year, Paradise Marketing is consider a leader in the marketing and distribution of condoms, lubricants and other health-related items. On display in the booth were Astroglide’s organic massage oil Astroglide O and Trojan’s XOXO condom range, both of which are nominated for “O” Awards this year. The company’s Paradise Condoms are also up for Best Condom Manufacturer in the 2018 AVN Awards.

Among the new exhibitors this year is Bathroom Sexy-Lady. The company’s signature product turns any sink from ho-hum to va-va-va-voom. The sink portion is like most others, but the front of the bowl is fitted with hat looks like a woman bent over. The legs extend to the floor, and the derriere is either naked or covered in lace panties. The units come in red, black or white.

In the Lust Naked booth, attendees were able to check out the hemp-based body care products. Lust Naked not only makes arousal gels, lickable body powders and massage candles, but also antibacterial toy cleaner and lickable massage gels. The hemp used in the products helps to leave skin soft and hydrated.

S-Linkey Inc. showcased love dolls, made from quality materials, fully posable and that can be customized with various colors and lengths of hair, as well as other features that can be customized.

Oivita Creative is also at ANE with the ORing, a smart vibrating cock ring that was funded through an Indiegogo campaign. The ORing is designed to enhance the female orgasm experience during use with its unlimited patterns and ergonomic design. 

Among the lingerie companies exhibiting at ANE this year is Yiwu Shuangpeng Knitting, which specializes in stockings, bodystockings and lingerie. Their products are sold in Brazil, Italy and various other markets. In the U.S., many of their items are carried by Walmart, Target, Walgreens and more.

Bellavo Trading showcased a number of pleasure products, both for men and women. The company creates everything from elegant dual-stimulators to realistic dongs to a variety of strokers. 

Shibari Wands got its start in the industry creating superior wand-style massagers, but since then has branched out to other products. On display in the company’s booth were the Hello, Sexy range of items designed to be playfully cute and help people bring sexy fun into the bedroom. The range includes BlingBling Mini Massagers, a Curved Power Massager and Amped Up Arousal Gel. New Items in the booth included Cherry Kegel Balls—a set of five individual Kegel exercisers in different colors and different weights—and the Beso pleasure product. The Beso capitalizes on the recent popularity of products that provide suction for clitoral stimulation, but adds to the experience by providing eight different types of suction.

“It has a wider opening too, so it can be used all over the body of both men and women,” explained company rep Danielle. Beso is available in black with rose gold trim or pink with silver trim.

DNS Distribution returned to exhibit at ANE, this time showcasing its Blue Fusion male enhancement pills. The supplements are meant to increase fullness, firmness and duration of erections, in turn leading the more intense and powerful ejaculations. Blue Fusion is among the nominees in the Outstanding Supplement of Enhancement category for the 2018 “O” Awards.

Newcomer Pianola Lingerie is a Las Vegas-based lingerie company. Pianola Lingerie carries a plus size collection of boxed lingerie that features everything from wet look fabric to accents of fringe, metallic zippers and decorative pulls and more. The line launched earlier this year and was created or those who want to capitalize on the mainstreaming of bondage and fetish looks. The company also carries all the accessories needed to accompany the outfits: crops, BDSM kits and more.

In the booth for Impulse Novelties, the crew showed off the new packaging for the Black Door collection, which is now compact, making it better for the environment as well as for retailers looking to stock even more product on their shelves. Also proving to be a hit is the Amie range, which features compact vibrators with a bulbed handle making them easier to hold and maneuver. 

Exhibitor Bedroom Products has made a name for itself with its lubricant and delay spray for men. 

Making its Las Vegas debut is Rock Candy, which made a grand entrance with a candy store-themed booth that highlighted the bright colors—aptly named Bubble Gum, Cotton Candy, Cinnamon, Blueberry and Grape Jelly Bean—used on its 12 new products. The candy theme continues with the products themselves, with the new range featuring Gummy Balls, Gummy Vibes, Lala Pops and more. 

The entire collection, explained company founder Keith, is meant to capture a youthful market that has been ignored by manufacturers and distributors recently. 

“We have fresh new designs and fresh new colors,” he said. 

With Candy Stix (single-shaft stimulators that boast five functions and three speeds), Lala Pops that are external stimulators with a ball on the end of the handle to stimulate more surface area and Gummy Balls (bright and colorful finger vibes), the line is easy to display and is sure to draw attention on retailers’ shelves and walls.

Shenzhen Shengyi Adult Products is on hand, ready to capitalize on the increased interest from mainstream in all things love dolls and “sex robots.” The handcrafted dolls feature a metal skeleton covered in a TPE/silicone blend for a lifelike feel. The materials are body-safe. 

Kingsonic Trading also showcased dolls, which are also posable and crafted from body-safe materials. 

Also showcasing condoms is Golden Lite Wholesale and Import, another first-time exhibitor at the AVN Novelty Expo. The Los Angeles-based company specializes in condoms, adult toys and lingerie, as well as lighters and smoking supplies.

Returning to ANE is Merkins, the company that creates fun and flirty wigs for “down there.” With a variety of styles, colors and materials to choose from, Merkins’ items can be used for special occasions, holidays or any time to spice things up a bit and have a little fun.

Las Vegas-based Synergy Erotic Novelties showcased its extensive collection of powerful products available at reasonable prices. Manning the booth is Bob Wolf, who is the 2018 recipient of the Lifetime Achievement honor at the “O” Awards, which take place Thursday, Jan. 25.

Satisfyer has a major presence at The AVN Show, with booths in the ANE and the AVN Adult Entertainment Expo areas, as well as serving as the Presenting Sponsor of ANE. As part of its major advertising push scheduled for the rest of the year, Satisfyer made sure to inform retailers of its program of free samples, as well as showcased its newest items, including the Satisfyer Pro G-Rabbit, the Satisfyer Pro Plus Vibration and its new Satisfyer Men toy, a product that provides sensations that feel like a mix of vaginal and oral sex.

XR Brands is also turning heads at ANE, with six new lines and additional products in several other existing ranges. One of the most talked about new lines is the collection from adult superstar Jesse Jane. The collection has six pieces molded directly from her body and featuring hand-painted detailing. The line is completely made in the USA, as is the new USA Cocks line. USA Cocks are realistic dildos made with dual-density TPR for a more lifelike feel. Another new line coming soon is Rimmers, a series of anal plugs featuring rotating beads to emulate the feel of analingus. Each features a different size and shape, remote-control, and waterproof silicone construction for the highest quality experience. Also among the anal play collections is Hosed, a clever series of extra-long snake-like anal tools with suction-cup bases.

The AVN Novelty Expo runs Friday, Jan. 26, in Artist Hall at Hard Rock Hotel & Casino For more information, visit NoveltyExpo.com.