Above, clockwise from top left, Xgen Products, DildoCase, Femme Funn and We-Vibe booths at the 2018 AVN Novelty Expo; photos by Chris King/@ReelSeduction
LAS VEGAS—The AVN Novelty Expo continued Thursday through its second of three days, with exhibitors greeting buyers and attendees at their booths in Artist Hall at Hard Rock Hotel & Casino, Las Vegas.
ANE 2018 is presented by Satisfyer and Partner brands.
In FemmeFunn’s booth, visitors were treated to the company’s Turbo items in the Vortex series. The wireless massagers are USB rechargeable and waterproof, as well as powered by a remote control. The Vortex motion means the head of the shafts rotate in 360 degrees, and the Turbo function adds an extra boost of power when it’s desired. The pieces come in light and dark flesh tones, feature a realistic veiny texture and have suction cup bases so they can be used on a flat surface during solo play.
Superslyde exhibited their lubricants, which entered the U.S. market last year after finding popularity in Australia. Founded in 2012, SuperSlyde is a family of premium silicone lubricants. Superslyde is formulated, licensed, marketed and distributed by Pivot International, and manufactured in Singapore by ICM Pharma.
Neva Nude manufactures pasties in a variety of styles, colors, fabrics and more. Their collections—BodiStix and Nipztix—use latex-free, medical-grade adhesive. Stars, hearts, seashells and more can be used for a daring date, a cute tank, a music festival or anytime.
From Japan, Tamatoys showcased their collection of lubricants, toy cleaners and toys. What sets their collection apart is the anime packaging. Anime has always has a dedicated fan base, and adult material featuring the distinct animation style is especially popular.
New Sign Co. Ltd. also had an impressive array of toys on display for buyer to peruse, including vibrators, dildos and masturbators.
Topco Sales returned to exhibit at ANE, this time with new anal toys, lay-on vibrators and items in the popular Penthouse branded range. In the Climax line, Topco debuted the Climax Elite Bodi 15X Silicone Palm Vibe. Available in three colors—pink, seafood and lilac—the Bodi boasts a wide, flat surface, the top half of which os covered in tiny textured nubs to better transfer the rumbly vibrations. The massager can be used to stimulate the clitoris, vulva, testicles, perineum, nipples or anywhere else. The massagers start shipping in February. Also from the major manufacturer is the Down & Dirty range of anal toys. The pieces are crafted from body-safe materials and are a little larger than normal, catering to a more experienced clientele.
We-Vibe, which made its debut in the pleasure products sector at ANE 10 years ago, exhibited the We-Vibe Anniversary Collection. The kit includes a limited edition We-Vibe Sync and an updated Tango by We-Vibe, plus an exclusive new play case. The collection is inspired by the original We-Vibe couples vibrator that was launched in Las Vegas in 2008. The Anniversary Collection play case design references the original We-Vibe case and allows for discreet storage and charging of both products. Sync and Tango come in a limited edition iridescent, cosmic purple. The We-Vibe Anniversary Collection will be available this spring. The crew was also celebrating We-Vibe founder Bruce Murison, who is among the 2018 inductees into the AVN Hall of Fame-Pleasure Products Branch.
Xgen Products had a full booth of products at ANE, thanks to the distributor’s recent acquisition of the brands Rabbit Company, Ovo Lifestyle Toys, Drilldo and more. In addition to the new lines, Xgen reps also enticed buyers with its Latexwear collection, which is nominated for an “O” Award, as well as its Frederick’s of Hollywood collection of vibrators and other pleasure products. Fo men, Xgen showcased its Zolo range, including the new BlowPro, with automated action to simulate a blowjob, and the Zeppelin, a black obelisk that vibrates and rotates.
“We have the Phase 5 collection of Ovo Lifestyles Toys, which a range of fireball, rechargeable vibrators,” said Xgen President Andy Green. The new range is a step up from Ovo’s battery-operated line, he said, and features improved designs and materials for better vibrations.
Green also pointed out the new items in the company’s Frederick’s of Hollywood collection, including the single-shaft stimulator that was previously only included in kits.
“Retailers told us customers wanted the option of purchasing the vibrator separately, so we made that possible, and increased the functions to 10,” Green said.
Rascal and Boneyard toys shared a booth, and an item of interest was the Daisy, a smaller version of the award-winning Skwet. Daisy is the next generation of the patented Skwert 5-piece kit. The Boneyard Skwert was released last Summer to wide acclaim, and quickly became the company's top selling product. Skwert went on to win the 2017 AVN “O” Award for Outstanding Accessory. The original Skwert kit comes with a silicone nozzle and several adapters which turns most water bottles and shower hoses into a enema.
Pure For Her had on display its supplement selection. Available in 160-count bottles, the supplements are formulated to help with digestive cleanliness, to help keep you “clean where it matters most.”
CB Distributors Inc. also exhibited supplements, including Extenze, which is designed to help men increase stamina, as well as intensity and duration of erections. The company also debuted Whiskey D’s, a drink that is designed to help reduce blood alcohol levels after consumption.
“It can reduce your BAC by 44 percent within the first hour of drinking,” sales rep Valentino explained.
Nasstoys will be debuting the first five items in their new Infinitt Collection. The Infinitt Collection is comprised of three suction massagers and two uniquely shaped massagers made of soft, high-quality silicone and fully rechargeable. The Infinitt Collection included the Infinitt Contoured Massager, Infinitt Suction Massager One, Infinitt Suction Massager Two, Infinitt Suction Massager Three, and Infinitt Tongue Massager. Nasstoys also showcased the new Intense Bullets, Brahma Male Enhancement Pop Box, Maxx Gear Rabbit Sleeve, RAM Vibrating Cockring, Commander Electric Pump, Commander Cleaning Kit, the Bela Dual Vibrating Bullets and Bela Clit Tickler along with three new Silicone Dongs from the Ultra Classics line.
Eden Lubricants and Indulge Toys shared a booth at ANE, with Eden Lubricants exhibiting its silicone- and water-based lubricants, while Indulge Toys had its newest cock ring collections on display. The rings, which come three in a pack, are slightly different sizes and come in bright colors that are sure to catch customers’ eyes.
Clandestine Devices showcased its award-winning Mimic lay-on massager at ANE, where it debuted last year. The Mimic is a powerful personal manager that is ergonomically designed to fit into the palm of the hand and provide external stimulation. Mimic boasts eight vibrational patterns and six speeds. The waterproof and rechargeable massager comes in three rich colors—black, lavender and seafoam green—and resembles a soft and curvy stingray.
Lovehoney’s Uprize was a hit with crowds. and one of the more ground-breaking items on display. Uprize showcases the very latest in innovation in the sex toy industry, introducing patented Remote Control AutoErect technology, which automatically powers the rise and fall of the Uprize dildo shaft. When erect, Uprize is completely rigid and has a strong suction base so it can be attached to flat surfaces or fit into a harness for couple’s play. With a motor in the tip and 10 vibration functions that range from intense to off-the -scale, Uprize is designed to pack in the pleasure.
DildoCase.com was among the new exhibitors at ANE, showcasing its storage case for vibrators, dildos and other pleasure products. The cases can be compartmentalized to fit cock rings, dildos, vibrators and more, and versions are available with charging and Bluetooth capabilities.
Mystic, a German-based company that specializes in e-stim products. Among its newest items are the Heavenly Henry—a lasso that can be used around the penis or testicles—and the Daring Danny Black Edition, an all-black version of the popular Daring Danny dual stimulator that vibrates, tingles and pulsates.
SexToyDistributing.com, the distribution sister company to XR Brands,
Australian-based company Sensuous offers a range of romance products, made with quality ingredients. The company's focus at ANE, however, is to show off its Edge Delay Gel for Men and Frenzy clitoral stimulating gel for women, both of which have done very well in the U.S. market. The Edge Delay Gel will even be manufactured in the United States, to ensure it is in compliance with FDA regulations.
Kosmo Lupo GmbH displayed a number of sex toys, including dongs, vibrators and masturbators for men.
ANE continues through Friday. For more information, visit NoveltyExpo.com.
