1st Annual 'O' Awards to Honor Sexual Enhancement Industry

What's the most innovative new sex toy on the market? What pleasure product has irresistible design? What company has the best website? What retailer stands head and shoulders above the rest? For the answers to these and other important questions, AVN Novelty Business, the leading trade publication for the sexual enhancement industry, is presenting its first annual "O" Awards on the evening of July 14, 2009 at the AVN Novelty Expo in Universal City.

"Original, opulent, orgasmic, outstanding--when it comes to this industry, the letter O brings many superlatives to mind," said Tony Lovett, VP of AVN's Products and Apparel division and publisher of AVN Novelty Business. "With The 'O' Awards, we're honoring companies, products, and individuals to which all those words apply."

More of a celebratory social gathering than a formal sit-down awards ceremony, The "O" Awards will offer attendees at the 2009 AVN Novelty Expo the opportunity to mingle as they celebrate the best the business has to offer.

"With ANB's experience and standing in the industry, we're in the unique position of being able to recognize excellence with an award that will carry special meaning for professionals," said Lovett. "But we want to do it in a casual setting that's designed for networking and having a good time."

The "O" Awards will be presented in a number of different categories, including outstanding achievement in product design, marketing, and retail sales, among others. Though preliminary nominations will be open to all industry professionals, the final nominations and judging process will be overseen by ANB staff and contributors, as well as a diverse panel of distinguished industry professionals.

AVN Media Network, the parent company of AVN Novelty Business, has been covering adult business and products for more than 27 years. As the first and most recognized authority on the multi-billion dollar industry, it is the resource of choice for both mainstream media and adult professionals. For more than five years, AVN Novelty Business has focused on the latest trends, news, and products in the burgeoning pleasure enhancement market.

All registered exhibitors and attendees at the 2009 ANE show are invited to attend The "O" Awards, but must RSVP no later than May 15th due to limited space. The event is not open to the public.

The complete category list, as well as pre-nom instructions, will be published in the May issue of AVN Novelty Business as well as posted on the AVN and ANE websites on April 1. And that's no joke.