LOS ANGELES - 10Percent.com, an online retailer serving the gay and lesbian community, expanded its service into an additional 15 countries this week.
The company, a brand of Village Lighthouse, now serves customers in 24 countries.
"The massive demand from the international market is making 10 Percent's goal of becoming the most recognizable online retail store in the world catering to the GLBT community a quick reality," said Ron Miller, president of Village Lighthouse. "10 Percent has always been a safe and secure place for the GLBT community to shop for the products and brands that meet their needs."
10Percent.com offers apparel, books, movies, greeting cards, calendars, and other adult and mainstream products appealing to the GLBT community. The company carries brands such as Rufskin Denim, N2N Bodywear, Calvin Klein, Andrew Christian, Mundo Unico, TLA, 2(x)ist, Ed Hardy, Here!, and C-IN2.
10Percent.com began extending its global reach in 2007, targeting countries such as Australia, Canada, France, Germany, Mexico, and the United Kingdom. The retailer said the decision to serve even more countries was a response to the success it experienced in the past year.
"International shipping changed 10Percent.com forever by taking it to the next level," Miller said. "Now, 10 Percent has a global community of shoppers anxiously watching and waiting to order the next hot item. ... Now that 10Percent.com is reaching out to a global audience, that loyal customer base is swelling rapidly and will only continue to grow because our customer is traditionally a long-term customer."
Miller said Village Lighthouse gradually expanded the 10 Percent brand by carefully planning the expansion to ensure that customers from any country can have the same shopping experience that U.S. customers enjoy. The plan included the creation of a currency conversion tool that allows customers to select the currency to be displayed while shopping.
For more information about 10Percent.com, call 888-910-7372 in the U.S. or 323-460-4661 outside of the U.S.
