Trigg Labs & Williams Trading Settle Libel Suit Over Wet Lube

CHATSWORTH, Calif.—Williams Trading Co. has released a statement about the libel suit filed against it in late July regarding Trigg Laboratories Inc.'s product Wet lubricant. What follows is a lightly edited version of that statement:

"On July 22, 2020, Trigg Laboratories, Inc. dba Wet International, filed suit in Nevada state court against adult product distributor Williams Trading Co. for trade libel and unfair competition, among other claims, based on an e-mail that Williams sent on July 1 to retail stores with the subject: 'Easy Cross Reference from WET to [a competing brand] Now Available,' which contained the statement 'Looking to replace hard to get WET products with a new lube line?' Williams sent a subsequent e-blast on the same subject.

"Trigg objected to these e-blasts as false and misleading, and filed suit when Williams did not correct them as Trigg requested.

"Williams Trading Co. denies any liability or wrongdoing. Trigg and Williams have now resolved the matter. As part of the resolution, Williams has apologized, in a subsequent e-mail to those who received the prior e-blasts, for including an erroneous statement regarding the availability of Wet products from Trigg.

"As confirmed in the new e-blast ... all Wet formulas are available to ship now, and may be ordered directly from Trigg, online at www.buywetdirect.com, or at the telephone number listed on the website."

When contacted by AVN, Trigg founder and CEO Michael Trigg acknowledged that the dispute had been resolved.

"Wet appreciates the press release, retraction and e-blast apology from Williams Trading Co.," Trigg said. "Having reaffirmed our readiness to deliver Wet products, we are focused on supporting retailers through our Buy Wet Direct program, with excellent service, innovative products and advantageous pricing."