New Survey Results: How Important Is Marriage?

HILLSBOROUGH, NC—So in the modern age, with millions of people cohabiting happily without any legal commitment, just how important is marriage? Adam & Eve and, one of America’s most trusted sources for adult products, one again have new results gleaned from their annual sex survey, and this time, they asked more than 1,000 adults how important marriage actually is to them? And their answers may be surprising.

While 57% of those polled (58% of the females and 56% of the males) said that marriage is very important to them, 27% of the respondents (26% of the females and 29% of the males) said marriage is somewhat important. Only 15% of those polled (16% of the females and 15% of the males) said marriage was not at all important to them.

“The concept of marriage means different things to different people,” explained Dr. Jenni Skyler, resident sexologist at Adam & Eve. “At the end of the day, however, an overwhelming majority still believe in the concept of marriage, however they may define it. Most marriages evolve over time, and, as anyone who has been married will agree, it’s not always easy. But it’s heartening to see that so many people value the idea of a life-long partner and partnership, and all that it entails.“

“Adam & Eve carries a wide variety of products for adults in all stages and types of relationships,” noted Chad Davis, Director of Marketing for Adam & Eve. “From massage oils to toys and games, has something for every couple’s comfort level.”

The web-based survey, conducted by an independent third party survey company, of more than 1,000 American adults age 18 and up, was sponsored by Adam & Eve to study sexual preferences and practices.

For more information about Adam & Eve, visit its website, For additional information on Adam & Eve, contact Adam & Eve Director of Public Relations Katy Zvolerin at 919-644-8100 x 3121 or [email protected].