Sparta Video Releases New Title, Hires Marketing Honcho

CHATSWORTH, Calif. - Gay studio Sparta Video has released its second title, Bareback Packers 2. Shot in Prague, the video features 10 twinks in a backpacking adventure.
"The response to our first release, Bareback Packers 1, was overwhelming, Sparta Video founder Jim Crawford said. "We wanted to release Bareback Packers 2 right away."
The company also has hired adult industry veteran Holly Ruprecht to lead Sparta's marketing efforts. Ruprecht possesses more than 10 years of experience in the gay porn market with companies like Cybersocket. She will take charge of affiliate and media relationships, as well as the development and launch of Sparta's affiliate program, SpartaCash.
"I am very excited to join the team at Sparta Video," Ruprecht said. "Sparta is an up-and-coming studio with strong roots in the adult video production realm and strong business management. [Sparta co-founder] Alex [Ladd] and Jim were looking to use that experience to develop something unique for the gay market, and I am excited about not only helping their move into this market, but also being involved in building something great from inception."
Crawford, whose background includes a stint with Digital Playground, and Ladd said they formed Sparta in order to capitalize on emerging trends in the gay market.
"After analyzing the gay marketplace, we felt there was a lack of good gonzo-style content," Ladd explained. "So, we got together and decided to give the all-male erotic genre fans ... high-end, [high-definition] bareback hardcore."