WEST HOLLYWOOD, Calif.—On Thursday, December 6 at 7 PM, Red Hot will take over Chi Chi LaRue's in West Hollywood, turning the store into a ginger emporium for the launch of the new Red Hot One Hundred underwear collection. Chi Chi LaRue's store is located at 8861 Santa Monica Boulevard, West Hollywood, CA 90069. Those interested may check out the event on Facebook.
The debut underwear collection showcases the brand’s iconic logo on a 1.5 inch elasticated waistband and is available in three styles—Trunk, Hip Brief and Jock—in three colors: blue, white, and black. The ultra-sexy range is designed from the bottom up, made from super soft, luxury stretch cotton with a bigger, more comfortable pouch.
The collection will be available exclusively at Chi Chi LaRue's for a limited time ahead of the global launch during Fashion Week in early February. This is a chance to get a piece of the action pre-launch—and a perfect opportunity for that unique Christmas present!
In 2014, the Red Hot exhibition landed in New York, generating unprecedented global media attention, with articles in The New York Times, The Washington Post and the New Yorker and guest appearances on television shows Watch What Happens Live with Andy Cohen and Conan O’Brien’s TBS talk show. Now in its sixth year, the "Red Hot movement" hits L.A, bringing together America’s hottest ginger jocks in one 2019 calendar shot at Muscle Beach.
"We're excited to have the Red Hot Men in the store, and be part of Red Hot 100 launch. These men are on fire! " said Chi Chi LaRue.
Fans can join British photographer Thomas Knights and the Red Hot American Boy calendar models for an exclusive preview of the debut Red Hot underwear collection and calendar signing.
After 10 PM, fans will be able to meet the men of Red Hot at the world famous Abbey Food & Bar, around the corner at 692 N Robertson Blvd.
