LOS ANGELES—Top gay performer Liam Riley announced Friday afternoon that he plans to donate 100 percent of his royalties during the month of April from his Fleshjack model to the Cult for Good Project, a recently launched charity effort dedicated to supplying both coronavirus tests and needed essentials to homeless people affected by the COVID-19 pandemic.
"I've been very fortunate in my life to have the help of many great people around me, now it's my turn to pay it forward," Riley told AVN. "It is important now more than ever that we stand together as a society and help those in need. Which is why I decided to reach out to Fleshjack in helping me achieve this goal.
"In 2017 we did something similar, donating my royalties to Hurricane Harvey relief, and I thought what a perfect opportunity to do it again," Riley continued. "I saw many people in the adult industry using their influence to help those in need like FSC, AVN, Pornhub and performers doing what they can. Inspired by Cult for Good Project and with the support of the Fleshjack team, we were able to make this happen. I'm happy to do my part even if it's in the smallest way. We the people right now have the power to make the future—a better tomorrow."
Started by Elijah Daniel, aka rap artist Lil Phag, Cult for Good has been canvassing Los Angeles since mid-March with "Cult Relief Trucks" stocked with care packages containing coronavirus-specific supplies such as bars of soap, face masks, hand-sanitizing wipes and fever reducers, as well as water, food, toothbrushes and menstrual hygiene products.
"This started as something small, for Los Angeles, with one mission: to protect everyone," Daniel said. "And the response from everyone has been so incredible that it's shocking; seeing so many people step up, and selflessly want to help others is such a relief from everything bad in the world right now. And because of them, we are able to continue that mission, but for all of America."
As of this writing, Cult for Good had traveled with Relief Trucks to San Diego, with plans to head next to San Francisco, Portland, Sacramento and Seattle. According to its official website, the organization aims to expand the effort into Michigan, Pennsylvania, New York, Ohio, Colorado, Tenessee, Georgia, Florida and beyond.
In order to achieve this, Cult for Good is looking to tap touring professionals to organize donation collection, packaging and distribution in their respective states.
"When festivals started getting canceled, I saw all of the people I work with in the event space lose their incomes," explained Cult for Good Project COO and music manager Jen Stein. "These are the people who know how to get things done and work under pressure, and with the government failing to help in this time of need, we want to close the gap with people who are experts at handling logistics."
Stein has some ties to the adult industry as well, having produced Bella Thorne's multiple AVN Award-nominated featurette Her & Him, as well as started her own adult-themed art line, Adult Arts & Crafts; and an OnlyFans page whose proceeds will all go to Cult for Good.
Other adult stars who have lent their support to the Cult for Good initiative include Alix Lynx, Karlee Grey, Aiden Ashley, Charlotte Stokely, Carter Cruise and Tana Lea.
To learn more, visit cultforgood.com.
