Hayden Harding Fronts Sean Cody’s New Jockstrap Campaign

SAN DIEGO—Hayden Harding is the new face of Sean Cody’s jockstraps collection, which also coincide with the launch of the brand’s newly revamped apparel store.

The hunky model, who made his SeanCody.com debut last Fall, stars in a sultry campaign that showcases the brand’s new yellow jockstrap.

The studio recently revamped its apparel store, a one-stop-shop for all merchandise where fans can purchase swim briefs and underwear with the signature Sean Cody branding on the elastic band. Other items include classic staples (t-shirts, dad hats) and seasonal apparel (hoodies, beanies, crewnecks, tanks, beach towels).

The new jockstraps are available exclusively on SeanCodyApparel.com.