SAN FRANCISCO - Sales of To the Last Man, Raging Stallion's western porn epic, have surprised the studio: The 5,000-unit first run of the DVD sold out seven to 11 months ahead of expectations.
"We are astounded at the demand for this film," Raging Stallion president Chris Ward said. "Normally a 5,000-unit run will last eight to twelve months, even for a hit movie. The numbers being seen on To the Last Man orders are extraordinary - significantly stronger even than Grunts, which was our top-selling movie of 2008."
Ward said strong orders from Europe made the difference.
Raging Stallion has placed an emergency re-order and expects wholesale shipping to resume by Jan. 16. Retailers and customers who ordered the movie on or before Jan. 12 will see their orders arrive on time, Ward said.
"We have not seen numbers like this since Arabesque three years ago," he said. "Customer feedback has been outstanding, and I think word of mouth is really getting out there."
Ward said he believes a national advertising campaign now hitting both coasts should boost sales even further.
A Hollywood-style red carpet premiere is scheduled for next Jan. 21, and several calendars and books about the movie are expected to debut next month.
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