SAN FRANCISCO—TitanMen has announced the addition of Q.R. codes to its boxcovers. Consumers with a Smartphone (iPhone, Android, Blackberry) can scan the Q.R. code with their phone and will instantly be shown a mobile hardcore trailer for that film. Consumers can now watch a full hardcore trailer in-store before they buy. The first TitanMen title being released with a Q.R. code is Intuition, which will be available in stores April 5. Thereafter, all new TitanMen and Rough films will feature Q.R. codes on the back boxcover.
For a demo video of a TitanMen Q.R. code in action, visit www.TitanMen.com/qr.
“Finally we have the ability to give in-store consumers mobile hardcore trailers while they shop,” said Bruce Cam, President of Titan Media. “We all know great boxcovers sell product, but a hardcore trailer makes the sale a slam dunk for the stores. Once a consumer has watched a high resolution mobile trailer on their Smartphone the conversion to sale almost doubles!”
Q.R. (Quick Response) codes are a two-dimensional barcode that rapidly link to a data-rich mobile webpage when scanned by a Smartphone. TitanMen Q.R. codes link to a title specific mobile webpage containing a hardcore trailer and film description. The user can then watch a hardcore trailer on their Smartphone right in the store. Q.R. code scanner applications are standard on newer Android phones, with free scanner apps available for Blackberry and the iPhone.
“Q.R. codes are great way to help stores sell our Blu-ray/DVD combo packs,” said Keith Webb, Vice President of TitanMen. “It’s a quick, easy and effective way to provide hardcore trailers directly to consumers while they shop. Stores don’t have to do a thing, we handle everything on our end and supply all the technology need to boost their sales! A picture is worth a thousand words, but a hardcore trailer makes the sale!”
Titan Media will also make available an in-store poster with Q.R.codes for all previously released TitanMen titles on Blu-ray. Giving consumers access to over 28+ hardcore trailers of the latest TitanMen HD releases while they shop. Stores and distributors that would like free TitanMen Q.R. code posters can order them by emailing [email protected] or by calling Titan Media wholesale at (415) 487-1211 ext. 26.
For additional information, contact Keith Webb at [email protected].
