SAN FRANCISCO - About nine months after its debut, gay e-tabloid The Sword has re-launched with a new design and expanded coverage of gay culture and events.
"The new site gives us the ability to produce more articles and showcase more of the original video we produce," said editor Michael Stabile. "We've been going to so many different events and on so many sets that we were feeling claustrophobic in our old skin. Everything's bigger about this new site: the breaking stories, the coverage of gay culture, the amount of coverage we can give to travel and media."
The site's most popular recent coverage has included the Folsom Street Fair 25th Anniversary Gala, Chad Hunt's first bottoming role and the Los Angeles police's bust of Steve Cruz' Blue Movie.
The Sword also has developed partnerships with other industry sites like Badpuppy, GAYVN and Just Us Boys as well as mainstream media sites like Energy 92.7 and Damron to which it will supply coverage of gay culture.
"We're working with a lot of personals sites, gay travel sites and sex sites to help them round out what they offer their users," Stabile said. "We've developed strong relationships with other gay sites, and [the ‘Stall Wall'] is a way for us to help return traffic to them and highlight their content. We know what we do best - gay sex culture - and this allows us to concentrate on it while still providing the wide amount of information that gay consumers are looking for."
Within the next month, The Sword expects to roll out a community section with online profiles, message boards and a video upload service for original videos, Stabile added.
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