AMSTERDAM—Following its 2008 split from former parent company Eurocreme, Netherlands-based Staxus has launched its own website. A company spokesman said Staxus.com will serve as the gay adult studio’s main marketing vehicle for both consumers and the adult industry.
Staxus maintains offices in Amsterdam, London and Prague, where it collaborates with AVI Productions. The studio produces the longstanding lines Bare and Raw as well as newer lines like Fit Lads and Dirty Business.
Chief Executive Officer Stephen Thompson said the studio intends to harness the power of the web to develop the brand into a global leader.
“Staxus is already a firmly established label within the European market, even if people are not presently aware of this fact since last year’s split [with Eurocreme],” he said. “This website will serve as a direct means to redress that situation and to ensure that both industry insiders and ordinary consumers fully understand what Staxus stands for—namely the very best in both digital and DVD gay adult entertainment.
“Staxus.com will provide guys with the opportunity to see at the click of a button the full extent of the Staxus catalogue and to get instant access to the latest news and information concerning their favorite movies and models,” Thompson added. “By registering on the site visitors will also be able to access free images and clips from the Staxus library, which is now one of the most extensive gay porn catalogues in the whole world.”
Cameron Jackson, Johan Volny and Thomas Dyk are three of the popular European performers who have performed for the studio and its multi-award-winning director, Vlado Iresch, over the years. The company now plans to nurture a new generation of models, including Brian Brower, Robin Few and Julian Rush. The three proved to be standouts in the recent titles Graduation Gang Bang from the Sauvage line and Piss My Cum Away from the Dirty Fuckers line. In addition, Staxus has enlisted the services of U.K. director Zack Hadley, who will produce titles for the Fit Fuckers and Fit Lads labels.
“These are exciting times for Staxus,” Thompson said. “Our new corporate website is the linchpin to a whole network of ventures that I just know are going to excite and captivate gay guys all across the globe, providing them with the quality of entertainment that they expect and deserve.”
In addition to Staxus.com, the studio also recently launched its very first performer fan site, Johan-Volny.com, and continues to promote its models through StaxusOnTour in live weekly nightclub sessions across the European continent.
The launch comes in conjunction with the exclusive pre-release on HomoactiveTV.com of the studio’s latest movie, Big, Bigger, Biggest, from the Bareback Monster Cocks label.