Leading adult-industry affiliate program SilverCash announced yesterday that Robert Sons will spearhead the SilverCash Gay Division as its Gay Affiliate Manager.
Sons, charged with growing SilverCash's presence in the gay market, has seven years' experience with online gay affiliate programs.
In the press release announcing Sons' appointment to the new division, SilverCash CEO Mike Price said, “Our research and experience suggests that our team must embrace lifestyle markets. Adapting to the gay community is a prerequisite in maintaining the integrity of what the market demands.” He expressed "a firm commitment in providing the appropriate industry resources, financial investment, leadership, and innovative webmaster products to compete in the diverse market."
Executive Vice President Richard Nash noted, “SilverCash has committed to growing the Gay Affiliate Division with a significant financial budget and resources. Gay Webmaster traffic has consistently demonstrated superior performance to other niches. To compete in this market, SilverCash must diversify itself with the appropriate leaders in place to make calculated decisions."
According to the press release, SilverCash is implementing initiatives "that will complement gay webmasters' opportunities to work with SilverCash and position their team as a sound business model in the gay affiliate market."
Robert Sons can be reached at 951-509-7676 x30 or [email protected].
