CHATSWORTH, Calif. - Pure Play Media has signed Edward James Productions to an exclusive international distribution agreement. The distributor will begin offering the studio's signature gay lines, Bait Buddies, Real Straight Shooters and Lost In Da Hood, in November.
"I've been waiting 14 years to find the perfect distributor, and Pure Play is it," James said. "I want someone that knows the retailers and is well established in the global market. None of the others had a catalog as respectable as Pure Play Media."
According to Pure Play CEO Richard Arnold, "[We] always seek the best studios to work with. Edward James Productions is our latest discovery and a perfect addition, having diverse and unique gay erotica. This production house is creating all-new content sure to secure a strong following among leading retailers. I know it will translate to the DVD market well. I am happy to have Pure Play distributing exclusively for them."
PurePlay's national sales manager Bill Rix said the studio produces content in niches that are hot right now.
"Edward James is a solid fit for the Pure Play umbrella of studios," he noted. "It gives us another strong line for the gay market, all the while offering retailers and consumers something a little different. Edward James titles do an outstanding job of hitting all the hot niches that fans are looking for."
Edward James Productions joins a list of clients that includes the SCORE Group, Private Media Group, Homegrown Video, Naughty America, Silver Sinema, Hundies, Asia Bootleg, Swank Digital, Suze Randall, Seymore Butts, Liquid London, HellHouse and Pink Lotus Entertainment.
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