NORTHRIDGE, Calif. - In order to help its international customers keep pace with rapidly changing currency markets, the wholesale division of Pacific Sun Entertainment has begun quoting product prices in native currencies.
"Our European sources have been telling us that the wild fluctuations in stock markets and currency markets worldwide has made it difficult for foreign distributors to understand the value and cost of American XXX product," said Chief Executive Officer Pritam Sinha. "We hope to prove to them that international distributors and stores can indeed find high-quality XXX new releases, as well as older items, to be both affordable and profitable."
Sinha said distributors and stores outside the U.S. may contact him for quotes in the currencies with which they are most comfortable.
"Having visited and lived in many countries and being an electronics engineer and former currency trader, I am well versed in exchange rates and dynamics of foreign currency fluctuations," he said. "Pacific Sun wants you to make money and is willing work with you to eliminate currency conversion risks from your profit equation."
Whether it's "a euro, a yen, a buck, a pound or South African Rand," Sinha said Pacific Sun Entertainment can work with it.
"Pacific Sun is not just an American company," he added. "We just happen to have a warehouse and our excellent staff in America. We are a global company. We are your local source of top-quality porn, we understand your culture and we're willing to do business your way."
The company is in the process of translating its websites into multiple languages, including the brand-new site dedicated to providing adult webmasters with premium content for their pay sites and mobile-phone distribution operations.
Sinha said Pacific Sun Content is expected to launch during Webmaster Access West, scheduled to occur Nov. 19-21 in Los Angeles.
