MONTREAL - My Gay Cash and Ikarus Entertainment have cemented a partnership to create, launch and promote several new gay pay sites, the companies announced Tuesday.
The sites will feature exclusive original content produced by Swiss studio Ikarus. Marketing will be handled by gay affiliate program My Gay Cash.
Ikarus has been producing gay content for more than 10 years. The company releases at least one new DVD a month and has a catalog of more than 50 titles. The company has received awards during both Berlin's Venus festival and the Barcelona Heat gay festival.
"We have chosen My Gay Cash as partners because they are well known in the marketplace for delivering on time a high-quality product and for their innovative marketing tools," Ikarus owner Kurt said. "Also, the team is dedicated to providing what webmasters need. It's a truly successful marketing organization with a heart."
"The team at My Gay Cash is very excited to work with Ikarus," My Gay Cash managing partner Roger McMan said. "It is a very important production company and well-established in Europe. The content quality is just fabulous, and some of the models are exclusive to them.
"The first two sites will have a lot of content with exclusive scenes never seen before," he added. "We think that the webmasters will love to promote this new content. Ikarus Entertainment has it all: quality filmmaking, delicious hardcore sex and great models."
The first site, SweetAndRaw, is scheduled for launch at the beginning of September. It will feature pretty boys having bareback sex. The second site will be released at the end of September. BrashBoys will feature hardcore safe sex.
The new sites will be updated weekly and will incorporate a variety of promotional materials including RSS feeds, hosted galleries, banners, hosted blogs, blog entries, free content and embedded videos.
Webmasters may receive a $50 credit for signing up as My Gay Cash affiliates between now and Sept. 15. The program already offers seven sites that pay 60-percent revshare. Six new sites are under construction.
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